Chipotlean

Chipotlean was a clothing and community project I started around athletic and intellectual excellence.

Chipotlean group wearing the white tee campaign pieces

Statement

The brand began as a way to create a community of athletes and a platform for self-improvement, personal achievement, and the collection of physical and intellectual knowledge. The clothing served as the visible artifact: a marker for people who cared about strength, learning, discipline, and taste.

Identity

Black Tee

White Tee